16 Little Known Factors That Could Affect Your SEO
09 December 2019
SEO
SEO or Search Engine Optimization is one of the powerful digital techniques that can help your website rank higher on search engines like Google. This ensures that your website can get more traffic and help you generate leads for your business. You can learn SEO techniques yourself to implement on your website or use the best seo service provided by any of the top seo companies in Mumbai. This will help you use SEO effectively to get better results.
When you are considering a strategy for getting the best SEO results, you must know about certain factors that would affect your SEO. There are a number of small factors that not many people know about. These factors can affect your SEO results. Especially, small businesses that run websites need to be aware of these little known factors. Being aware of these factors can help you address them while designing your website.
The following are sixteen such factors that can affect the SEO results of your website.
1. Social media reputation
Virtually every business has a presence on social media. Google and other search engines do recognize the importance of social media and the reputation a business has acquired on top social media portals. Search engines use data from social media. The followers, likes, shares on social media sites like Twitter and Facebook can help improve SEO – this is a fact not many are aware.
2. Website speed
Not many people are aware that the speed at which your website loads has an impact on its SEO ranking. A website that does not load fast is an irritant for users. This ensures that users are not happy with such websites. Search engines would factor this in. Fast websites have better SEO. You can consider technologies like AMP to improve speed.
3. Low quality links
Links are a good factor in improving SEO results. Many websites in their quest to improve their ranking create a large number of links from many sources. Many of them may turn out to be low quality links that are from low quality websites and directories. These low quality links may be considered by search engines as an attempt to manipulate ratings and should be avoided.
4. Duplicate content
It is possible that you have duplicate content on your website. This is your own content repeated from one page to another. Search engines may downgrade your website if they spot duplicate content. It can have a negative impact on your ranking if a lot of text is repeated, so you need to careful.
5. Freshness
Websites that have fresh content will have a higher SEO ranking. Google and other search engines recognize webpages that update regularly. Fresh content on websites get better SEO results. You must, therefore, keep adding fresh content on your website.
6. Low quality traffic
When you get traffic to your website, there is a possibility of getting low quality traffic. This includes traffic from low quality directories or from bots. Google may then assume your website is trying to boost traffic artificially and consider it a negative SEO technique.
7. Copyright violations
No one violates copyright deliberately. It can happen accidentally. When such an incident happens, you may get a copyright violation notice asking you to remove such content. If this happens to your website, you are likely to get negatively affected.
8. Not mobile friendly
A website that is not mobile friendly is a problem for the business. More than half the internet users access the internet through their mobiles. If your website is not mobile-friendly, then your ranking is likely to get negatively affected.
9. Malware on your website
If your website has been infected by malware or has been hacked, then this can be a major problem. If Google finds this out then your website can be downgraded. Internet security is vital for your website.
10. Listing on credible directories
You can look for credible online directories that are well-reputed and list your website on such directories. This will help boost your website’s reputation and also help you get a better SEO ranking.
11. Reviews
Your customers can post reviews on Google and other websites. Positive reviews can be helpful, while negative reviews can affect your website’s SEO negatively. This is something not well-known and that you need to consider to boost your SEO.
12. Internal link changes
If you have made many changes in the internal links on your website, it may directly affect search result pages that have considered old links. This can negatively impact your SEO.
13. Low quality content
Low quality content is that which uses negative SEO tactics like keyword stuffing, irrelevant content, or plagiarized content. Having low quality content can be considered as a negative SEO technique and can seriously affect your SEO.
14. Bad redirect pages
If the webpage a user visits redirects to another URL that may not be relevant, that it can be considered a bad redirect page. Presence of such bad redirect pages can negatively affect your SEO.
15. Recent updates to Title or Meta tags
If you have updated the Title tag or Meta tag and made a significant change, then it directly affects the search results. This can have an impact on your SEO ranking. You need to check the usage of keywords in your Title/tags and verify if they have been changed.
16. Bounce rate
If you have updated the Title tag or Meta tag and made a significant change, then it directly affects the search results. This can have an impact on your SEO ranking. You need to check the usage of keywords in your Title/tags and verify if they have been changed.
The above 16 factors are those not known by everyone. If you want the best seo service, you can consider these factors in your website design and maintenance to improve your website ranking. If you want technical assistance in implementing these factors, you can take the assistance of any of the best seo companies in Mumbai or the city where you operate.