Does your local business need a web design company ?
27 Sep 2018
According to surveys, a significant number of customers look for local businesses on the internet before purchasing their products or services. There is plenty of evidence out there that proves the importance of why even small or local businesses need websites.
Internet is where most of the potential customers are. Today, majority of customers either search for businesses online or use the internet to get more information about a particular company, be it a local cafe or salon. They use their handheld devices such as smartphones and tablets for deciding where to go and what to buy. If your competitor has a website and you don’t, then there are chances that people who are searching will find other local businesses rather than yours.
If you are looking for legitimacy, then your business website will offer you the same. It is a fact that today, customers expect every business to have a website. If a local business has a site, they find it to be more credible as compared to the ones that don’t.
Don’t treat website development just as an added expense. It will work as an effective marketing channel for you, bringing in more sales and customers. Having a site gives you an online presence, more so like an online billboard. It gives you the chance to introduce customers to your products and services. However, whether or not your website is visible to potential customers depends on various factors, such as search engine optimisation, the way you have used social media, online advertising efforts, blogging and so on.
Having a website will not only bring in more sales and customers but it will also give your local business the opportunity to collect data or generate leads. For instance, collecting data by asking customers to fill a form at the storefront is not that effective an idea. But if you ask people to type in their email address in a box on your site, they might do it because they will be getting either a newsletter, a special report or something in return for subscribing. Once you have their email address and other information, it becomes easier to reach them and offer them your products and services.
Another reason why it is a good idea to hire a website design company is that e-commerce spending is increasing with every passing year. For instance, in 2017, in the USA, consumers spent approximately $453.46 billion on the web for retail purchases. This was a 16% increase compared to $390.99 billion that they had spent in 2016. In the coming years, retail e-commerce sales will grow at a faster pace. So if you want your small business to benefit from this trend, then it makes sense to hire a reliable web design agency that will offer you a well-designed site.
As per surveys, it has been found that a majority of customers research for items online before making an in-store purchase. So if they will find you online, then there are chances they will visit your brick and mortar store. This is known as webrooming which is helping small businesses to a great extent.
If you are looking for ways to reach more customers and expand the reach of your brand, then you need to have a strong online presence. If customers see your website, they will think that your business has a lot of credibility. Also, it will help in building your brand and making it more popular.